Vie is a personalized fertility intelligence platform grounded in science and data. By combining biomarker testing, lifestyle inputs, and clinical research, Vie translates complex reproductive science into clear, actionable guidance for individuals and couples.

The brand identity was crafted to reflect fertility as Vie sees it: organic, adaptive, and always in the process of becoming.

As lead motion designer, I developed the motion system that breathes life into the entire brand, from logo animation and 3D graphics to micro animations.

Forms expand, divide, and settle in ways that feel organic and responsive. Nothing is rigid. Everything suggests progression and change. The system behaves like the biology it represents.

See the full brand identity case here ↗